Branding is an after thought for many small business owners until it's not.  

Connect

Create a deep connection with your core audience by strategically expressing your brand values and visuals in a way that speaks to your audience.  

Compel

Before a consumer becomes your consumer, they have to be compelled to do so. This happens by understanding your core audience's behavior and what drives them into action.

Convert

If you've connected with your core audience and captured their attention, then your brand-power should be converting general consumers into loyal customers.